Why does ANY single-service item include colorant?

Global fast food and beverage marketing “guru’s” might argue that it is for their promotional purpose! But surely not if consuming in the restaurant of purchase or your own home/work place in the growing home-delivery sector?

Food is served/delivered in highly branded paper – wrapping/clam-shells/bags! So, surely consumers are fully aware of the global brand they are consuming?

Seemingly, the only place where colorant in any single service item (cups, lids, straws, utensils, stirrers) really creates brand-awareness is where the item is trash/litter cluttering up our world!

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ZERO colorant significantly increases recycling efficiency

Its time to legislate:

NO colorant in ANY single service plastic item