MESON Sustainability Guide
Debunking some common myths and misconceptions
about recycling, reusable cups and sustainable packaging options
Packaging for our food and drinks is a major environmental issue:
- Only about 23% of plastic bottles are recycled within the U.S.
- Single-use plastics frequently do not make it to a landfill or get recycled
- 32% of plastic packaging produced annually is left to flow into our oceans; the equivalent of pouring one garbage truck of plastic into the ocean every minute
- Americans alone throw away 25 billion polystyrene foam (Styrofoam) coffee cups every year – Styrofoam cannot be completely recycled, so most of the Styrofoam disposed of today will still be present in landfills 500 years from now
You probably already know that your everyday decisions can contribute to your impact on the environment. But it’s hard to know what the right thing is to do in every situation.
Many people are switching to reusable cups and packaging for food and drinks that they buy when they are out and about. But traditional reusable cups are:
- Expensive to buy
- Not always safe for the dishwasher
- Heavy to carry around with you
- Easy to forget
- Not always the right size for your favorite drink
What if you could have a reusable cup that was insulated, dishwasher safe, light to carry, cheap to buy and if you ever forget you could just pick up another one in-store?
MESON Technology makes insulated reusable cups as easy and convenient as disposable cups so that everyone can make the switch.
Recycling is a great way to reduce the waste that goes into our rivers, oceans and into landfill. But current recyclable packaging for food and beverage has a number of issues:
- It can be confusing which cups are recyclable or not
- Paper cups are not recyclable because they have a plastic or wax lining
- Compostable cups need to be processed in a commercial composting operation which is not always easily accessible
- Lids need to be recycled separately from existing cups because they are made out of different materials
What if you could have a cup that was accepted for recycling in most major recycling operations and didn’t have to be disposed of separately from the lid?
MESON Technology makes recycling your cup as easy as recycling a soda bottle.
Common sustainability myths
There are many myths about environmental sustainability for food and beverage packaging.
|Being environmentally friendly is always more expensive||Modern packaging technologies are making sustainable options more affordable|
|Compostable packaging is the best solution for food and drink||Commercial composting is expensive and there is not currently enough infrastructure to collect compostable cups from the places that they are being thrown away (home, office and public places)|
|Paper cups are recyclable||Unfortunately, the coating on most paper cups makes them non-recyclable – Throwing coated paper cups in the recycling bin causes contamination of the waste stream|
|Baristas hate it when you bring in your own coffee cup from home||Starbucks has offered a discount for bringing your own cup since 1985 and many other cafes do the same – Baristas see how many cups are thrown away and love helping the environment as much as you do|
Creating a sustainable future
We want to create packaging and cups that are so functional and fun that people want to keep them and reuse them again and again.
Over-use of ice to keep drinks cool or over-heating hot drinks so they stay warm wastes electricity and can lead to ruining your drink. Using an insulated cup keeps your hands warm and dry.
Making good choices for the environment needs to be easy and cheap enough that everyone makes the right choice, every time.